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  "docSlug": "48fd75e807e1b5e6651462e0ea2804fa",
  "documentTitle": "Yahoo | Mergers and Acquisitions Presentation Deck | 32 slides",
  "authorId": "yahoo",
  "authorName": "Yahoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2008-06-01 00:00:00",
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  "pageNumber": 17,
  "pageCount": 32,
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  "nextPage": 18,
  "slideType": "key_messages",
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  "nDataPoints": 4,
  "notes": "Uses a Venn diagram to categorize assets into 'Starting Points' and 'Must Buy' (advertising network).",
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      "kind": "diagram",
      "text": "Venn diagram showing Starting Points vs Must Buy",
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      "text": "Engaged audience with 37 billion total minutes in time spent per month, most visited site with 3.7 billion visits per month (average of 26 visits per user)\nKey starting points: Homepage, My Yahoo!, Mail are #1 and Search is #2 in each of their respective categories\nKey content properties: Yahoo! News, Sports, Finance are #1 in each of their respective categories\nUnique assets continue to make us a \"Must Buy\" for advertisers - #1 U.S. ad network by page views, #2 by reach",
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      "kind": "source-note",
      "text": "Source: Audience engagement, visits, and market positions of Yahoo! properties from comScore MediaMetrix, May 2008. Market position based on total audience reach.",
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      "kind": "title",
      "text": "Yahoo! Unique Assets",
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      "evidence": "The slide features a Venn diagram showing Starting Points vs Must Buy, which is a 2x2 matrix.",
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      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
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      "evidence": "Slides 16-22 provide evidence and proof of Yahoo!'s unique strengths and execution",
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