{
  "docId": "019de50e-8061-7327-ba83-65af9ba2bf54",
  "docSlug": "fce0fe4bf5ebf0d1b3dc2927751a9305",
  "documentTitle": "Airbnb | Start Up Pitch Deck | 14 slides",
  "authorId": "airbnb",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "This is the famous Airbnb pitch deck slide showing their revenue model.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8061-7327-ba83-65af9ba2bf54/7",
  "deckHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54",
  "deckJsonHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54.json",
  "deckAnchorHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.82,
        "x": 0.09,
        "y": 0.2
      },
      "kind": "callout",
      "text": "We take a 10% commission on each transaction.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9769173-658b-4c5e-b141-065555942cb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.69,
        "y": 0.43
      },
      "kind": "metric",
      "text": "$2.1B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f095bfd-9cca-4571-980d-f52d3ce3d8b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.15,
        "y": 0.38
      },
      "kind": "metric",
      "text": "$84M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bec8c4b-5da8-4781-b461-d479e6b2c1a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.45,
        "y": 0.43
      },
      "kind": "metric",
      "text": "$25",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0921ee1-f984-4587-b538-26b8612f88f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.24,
        "x": 0.13,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "TRIPS W/AB&B\nShare of Market\n15% of Available Market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "365178d8-3850-4123-8311-e5ec2d16d9f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.69,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "REVENUE\nProjected by 2011",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54fc2f8d-08ae-4a9d-842c-77bae1757829",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.41,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "AVG FEE\n$80/night @ 3 nights\nsource: $70 is avg room price on AB&B",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b54ab9f8-4fd7-4c0f-ba4e-0af7e88181c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "Business Model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0e89b76-f245-45ec-89a9-be03cc5a71f4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "logical-chain",
      "slug": null,
      "matchId": "4a9eafb4-c8d9-4f9d-b0db-3184e8fd3fc3",
      "evidence": "The slide uses a sequence of arrows to show how market size and fees lead to revenue.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "92a2f44f-cffd-40e6-a1c7-876f940a0582",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model slide explains Airbnb's revenue stream",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "cfc44202-29c0-495a-b078-aab4f8c3dd53",
      "evidence": "The business model and competitive advantage slides suggest quick wins and big bets",
      "position": 1,
      "objective": "What are the quick wins and big bets for Airbnb?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}