{
  "docId": "019de50e-8061-7327-ba83-65af9ba2bf54",
  "docSlug": "fce0fe4bf5ebf0d1b3dc2927751a9305",
  "documentTitle": "Airbnb | Start Up Pitch Deck | 14 slides",
  "authorId": "airbnb",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 4,
  "pageCount": 14,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "This is the original Airbnb pitch deck slide 4.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8061-7327-ba83-65af9ba2bf54/4",
  "deckHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54",
  "deckJsonHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54.json",
  "deckAnchorHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "metric",
      "text": "50,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37647bf6-2958-4d22-8030-1211a5492c5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.08,
        "y": 0.4
      },
      "kind": "metric",
      "text": "660,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93f8956e-018a-44ee-83ab-9fc8d6f77ebd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.58,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Craigslist.com temporary housing listings per week in the US. 07/09 – 07/16",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39404b4f-6395-470d-939d-d7c49e0256c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.16,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Couchsurfing.com total users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7354645b-a3fb-4e6a-95db-661c3d0e3591",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.08,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "(1) www.couchsurfing.com (2) www.craigslist.org",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f36e9ebe-bd82-4959-bbaa-ffa9193b299b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.45,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Market Validation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a289dd94-4baa-4594-a535-c8c37fdb209b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4ca0c906-3253-4e7a-a7eb-af131a4215b7",
      "evidence": "The problem and market sizing slides imply the costs of inaction",
      "position": 0,
      "objective": "What are the costs of not using Airbnb?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}