{
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  "docSlug": "fce0fe4bf5ebf0d1b3dc2927751a9305",
  "documentTitle": "Airbnb | Start Up Pitch Deck | 14 slides",
  "authorId": "airbnb",
  "authorName": "Airbnb",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.294673,
  "pageNumber": 2,
  "pageCount": 14,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is the original Airbnb pitch deck slide 2.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8061-7327-ba83-65af9ba2bf54/2",
  "deckHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54",
  "deckJsonHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54.json",
  "deckAnchorHref": "/decks/019de50e-8061-7327-ba83-65af9ba2bf54#slide-2",
  "components": [
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      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.09,
        "y": 0.2
      },
      "kind": "list",
      "text": "Price is a important concern for customers booking travel online. Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host.",
      "attrs": null,
      "subkind": "bullet",
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      "bbox": {
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      "kind": "title",
      "text": "Problem",
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  "metrics": [],
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      "evidence": "The problem statement implies a specific audience (customers booking travel online) and their needs.",
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    },
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      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
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      "evidence": "The slide presents a clear problem statement with three key points: price concern, disconnection from city culture, and lack of easy booking options with locals.",
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      "beatId": "7e1464d0-4827-4fd0-a6b7-debe6ec637ac",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
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      "evidence": "The problem slide highlights the pain points of traditional hotels",
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  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "matchId": "4ca0c906-3253-4e7a-a7eb-af131a4215b7",
      "evidence": "The problem and market sizing slides imply the costs of inaction",
      "position": 0,
      "objective": "What are the costs of not using Airbnb?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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