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  "documentTitle": "Yahoo | Investor Presentation Deck | 35 slides",
  "authorId": "yahoo",
  "authorName": "Yahoo",
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  "presentationDate": "2008-03-01 00:00:00",
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      "text": "Addressable Market: the total potential online advertising revenue Yahoo! could capture as defined by Company Market Model (see Company Market Model)\nAffiliates: third-party entities who have integrated Yahoo! advertising offerings into their web sites\nCAGR: compound annual growth rate\nClick-Through Rate: the ratio of the number of times a user clicks on an online advertisement to the number of times the advertisement is served\nCompany 3-Year Plan: the three-year financial plan developed by Yahoo!'s management and presented to the Board of Directors in December 2007\nCompany Market Model: Yahoo!'s market model creates a consensus market estimate by leveraging a comprehensive set of public, third party, and Yahoo! data and analysis. We accomplish this through macroeconomic modeling of the online advertising market, which is reconciled against third party market share data and publicly available data about individual companies' performance\ncomScore: comScore, Inc., an Internet marketing research company that provides marketing data and services to many of the Internet's largest businesses under the brands qSearch and MediaMetrix\nCPA: cost per action\nCPC: cost per click; also known as PPC (price per click)\nCPL: cost per lead\nCPM: cost per thousand impressions\nDemand Touched: GAAP revenues plus Exchange Flow-Through as a percentage of the total addressable market. For purposes of calculating Demand Touched, the total addressable market is estimated using the Company Market Model",
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