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  "documentTitle": "Yahoo | Investor Presentation Deck | 35 slides",
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      "text": "STARTING POINTS: For the most users on the Internet. Definition: Properties that a broad cross-section of users come back to frequently. Rationale: Most powerful connections, majority of economic value. Assets: Leadership position, unrivaled scale.",
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      "text": "MUST BUY: For the most advertisers on the Internet. Definition: Serving advertisers' needs so well they can't imagine not working with Yahoo!. Rationale: Removing friction, higher yield. Assets: Leader in display, partnerships, acquisitions, scale.",
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