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  "documentTitle": "BuzzFeed | Start Up Pitch Deck | 21 slides",
  "authorId": "buzzfeed",
  "authorName": "BuzzFeed",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
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  "presentationDate": "2008-01-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 21,
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  "notes": "This is a historical slide from an early BuzzFeed pitch deck showing their native advertising model.",
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  "slideHref": "/slides/019de50e-7e68-75bb-a4cb-d9077c347e0f/14",
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  "deckAnchorHref": "/decks/019de50e-7e68-75bb-a4cb-d9077c347e0f#slide-14",
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      "text": "BuzzFeed website screenshot",
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      "text": "SPONSORED CONTENT",
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      "kind": "title",
      "text": "Advertising as Content on BuzzFeed",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slides 13-14 discuss market direction and advertising as content",
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