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  "docSlug": "a5a52d959f1241830f790cfc89d4052e",
  "documentTitle": "Dropbox | Start Up Pitch Deck | 22 slides",
  "authorId": "dropbox",
  "authorName": "Dropbox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2007-07-01 00:00:00",
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  "pageNumber": 19,
  "pageCount": 22,
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  "notes": "This slide acts as a meta-instructional guide for building a pitch deck.",
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      "kind": "framework",
      "text": "Flick Test",
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      "text": "Compelling content icon",
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      "kind": "paragraph",
      "text": "You can use a sub header to support the header with data. Add body content with 3-6 supporting points which you link to images. These only pertain to the header",
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      "text": "Now you have a story mapped in your header, you need to make it credible. The purpose of everything other than the header is to back up your claim. This is sales material. If something doesn't sell, delete it.",
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      "text": "Imagery supports your content (1k words). Infographic like, illustrative content is best (but takes time). A simple, powerful image is a great start",
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      "text": "A concept we invented to tell if your deck works. Press down every 5 seconds. Can you understand each slide and the 'story' you are telling (from step 1)?",
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      "text": "Less is MORE here. It's also faster to write! You need to know how to talk (sell) to the slides. Spend time practicing instead of writing an essay",
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      "text": "Engage: Support your story",
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