{
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  "docSlug": "2a00b1117f44b0e489952e6a3badecd5",
  "documentTitle": "Blockbuster Video | Fixed Income Presentation Deck | 21 slides",
  "authorId": "blockbuster-video",
  "authorName": "Blockbuster",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2007-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 21,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a visual narrative to show market share shifts over time, specifically calling out the launch of BBI online service in 2004.",
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  "slideHref": "/slides/019de50e-7ac7-70ce-9d9a-b153c20df9aa/11",
  "deckHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa",
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  "deckAnchorHref": "/decks/019de50e-7ac7-70ce-9d9a-b153c20df9aa#slide-11",
  "components": [
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      "kind": "chart",
      "text": "Domestic Rental Market Share 2006",
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      "kind": "chart",
      "text": "Domestic Rental Market Share 1997",
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      "kind": "chart",
      "text": "Domestic Rental Market Share 2004",
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      "componentId": "e6c68c9b-d3da-433d-ad05-0969a7c93ff0",
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      "kind": "list",
      "text": "Consolidation of independents is expected to further drive market share growth\nWith superior consumer propositions, such as “No Late Fees” and BLOCKBUSTER Total Access, we are stopping the defection of our customers to our online competitor and are poised to grow our in-store and online market share",
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      "kind": "source-note",
      "text": "Data Source: Blockbuster estimates and competitors’ public filings",
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      "kind": "title",
      "text": "...And At The Same Time Expanding Our Market Share.",
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      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Blockbuster outlines its plan for aggressive growth of BLOCKBUSTER Total Access and expansion of market share.",
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      "evidence": "The presentation uses before-after comparisons to illustrate the benefits of BLOCKBUSTER Total Access.",
      "position": 0,
      "objective": "To show the improvement in Blockbuster's store base optimization and online rental market growth",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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