{
  "docId": "019de50e-79b6-7108-ab2f-87ee515ca525",
  "docSlug": "0b22b911c2b5f8aa67bc79c2a06be180",
  "documentTitle": "Theranos | Start Up Pitch Deck | 24 slides",
  "authorId": "theranos",
  "authorName": "Theranos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2006-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.281709,
  "pageNumber": 17,
  "pageCount": 24,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a bulleted list to highlight specific industry failures that the company intends to address.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-79b6-7108-ab2f-87ee515ca525/17",
  "deckHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525",
  "deckJsonHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525.json",
  "deckAnchorHref": "/decks/019de50e-79b6-7108-ab2f-87ee515ca525#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "image",
      "text": "Theranos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd16f4ed-96f2-44c9-a3ea-8ddff0b8f2ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.07,
        "y": 0.28
      },
      "kind": "list",
      "text": "Adverse Drug Reactions reduce sales and keep some drugs off the market\nPharmacogenomic tests (diagnostics) do not eliminate adverse drug reactions\nAnd screen some patients who could safely benefit from a drug\nNo mechanism to measure the effect of environmental factors on drug efficacy\nNo continuous monitoring to determine the correct dosage\nCurrent testing procedures too expensive or impossible for some drugs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76da7ead-9730-4df8-a251-c5dc809fca1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.18
      },
      "kind": "title",
      "text": "Pains In The Existing Marketplace",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6528be2d-94f7-4091-a9d1-579bc0b9bc02",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "379608c5-68d6-4dab-bc1f-c22867c795e9",
      "evidence": "The slide uses a bulleted list to structure the problem statement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 17,
      "beatId": "b3e38aa3-9b29-4ebe-9c7b-f4f1880d2077",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "71c58511-96ce-4bbe-a525-e2cd79590828",
      "evidence": "The deck highlights the pains in the existing marketplace and the need for a new solution.",
      "position": 0,
      "objective": "Highlight the costs of not adopting Theranos' technology",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}