{
  "docId": "019de50e-7286-7260-bf00-53b5437ee091",
  "docSlug": "c56ad2e2196bc3c8da19639fb878b9dd",
  "documentTitle": "Adobe | Mergers and Acquisitions Presentation Deck | 43 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "regulatory-filing",
  "documentKindLabel": "Regulatory filing",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2005-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 33,
  "pageCount": 43,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-7286-7260-bf00-53b5437ee091/33",
  "deckHref": "/decks/019de50e-7286-7260-bf00-53b5437ee091",
  "deckJsonHref": "/decks/019de50e-7286-7260-bf00-53b5437ee091.json",
  "deckAnchorHref": "/decks/019de50e-7286-7260-bf00-53b5437ee091#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.6,
        "y": 0.8
      },
      "kind": "image",
      "text": "Product icons for mobile devices",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "499c0e12-1d87-4d58-a880-8242161d2c57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "list",
      "text": "Consumers: Rich media for mobile/devices, 10% revenue, targets hundreds of millions via licensing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a3ff4a4-7241-4676-a520-76e0b9f1f34f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.42
      },
      "kind": "list",
      "text": "Business Users: Products for non-technical users, 10% revenue, targets tens of millions of knowledge workers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42242017-1c71-4a33-a44c-a28e50e89092",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "Designers/Developers: Tools for websites/apps, 80% revenue, targets millions of professionals.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3cbdbd7-3e23-4c23-9ffa-39f1f1f804de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.6,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "FLASH, DREAMWEAVER, STUDIO, FLEX, BREEZE, CONTRIBUTE, CAPTIVATE, FLASHLITE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18d2f598-d1ae-460a-aecc-b6a3a29f0e77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Macromedia Business Strategy: Target Markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05f1a7e4-0b8d-407e-aa7d-ee03e09f0e18",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "e0208e15-0ceb-447f-a29a-c5d2a4a8f9cb",
      "evidence": "not clear",
      "confidence": 0.5
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ed74aa11-0139-44bc-95dd-30f248d460cb",
      "evidence": "Business Users: Products for non-technical users, 10% revenue, targets tens of millions of knowledge workers.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "2df7408f-819e-42fe-901d-4a52073c8142",
      "evidence": "Segments customers by type and maps products to them",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 19,
      "beatId": "8db19ff0-b8e5-4134-8843-327a8730beb1",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data and KPIs on Macromedia's business and market trends",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 33,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "4e4b2fdb-d78b-40fa-ae38-50499272a224",
      "evidence": "The document provides a segmentation of Macromedia's business strategy and revenue drivers",
      "position": 1,
      "objective": "How do Macromedia's business segments contribute to revenue?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}