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  "docSlug": "6e8370789f96e7cf6a60b748eacbfd31",
  "documentTitle": "Blockbuster Video | Investor Presentation Deck | 27 slides",
  "authorId": "blockbuster-video",
  "authorName": "Blockbuster",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2005-04-01 00:00:00",
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  "pageNumber": 15,
  "pageCount": 27,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a 'before-after' framing to justify a strategic business decision.",
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  "slideHref": "/slides/019de50e-7204-7336-a1e5-1aff5c609513/15",
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      "kind": "callout",
      "text": "It's WORKING - traffic and transactions are up in our stores.",
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      "text": "THE END OF LATE FEES. THE START OF MORE.",
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      "text": "ACTIVE MEMBERS ARE UP: During March, active member counts in our corporate stores versus year ago were more than 7 percentage points higher than in non-participating domestic franchise stores.",
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      "text": "TOTAL REVENUE GAP IS CLOSING: Even though we've eliminated about 10% of total revenues, in March, our total same store revenues ranged from 2 percentage points below to 2 percentage points above compared to non-participating franchise stores.",
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      "kind": "title",
      "text": "No Late Fees Has Been A Success...",
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