{
  "docId": "019de50e-6aec-731e-9a35-c40ff719bcf6",
  "docSlug": "6d92afe3510c2e7cf1085c70012a09e3",
  "documentTitle": "Blockbuster Video | Investor Presentation Deck | 74 slides",
  "authorId": "blockbuster-video",
  "authorName": "Blockbuster",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2004-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 13,
  "pageCount": 74,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "This is a historical slide from a Blockbuster pitch deck arguing against the viability of VOD.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-6aec-731e-9a35-c40ff719bcf6/13",
  "deckHref": "/decks/019de50e-6aec-731e-9a35-c40ff719bcf6",
  "deckJsonHref": "/decks/019de50e-6aec-731e-9a35-c40ff719bcf6.json",
  "deckAnchorHref": "/decks/019de50e-6aec-731e-9a35-c40ff719bcf6#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.58
      },
      "kind": "callout",
      "text": "It takes 5 VOD transactions to maintain profitability of one retail sale",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4556261e-6951-4c0c-98dc-c079ac98436b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "1 Retail Sale $15.00 vs 1 VOD Sale $3.00",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77bb8d8e-e41e-4144-9d7a-df626301371f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "list",
      "text": "VOD would significantly cannibalize retail sales of movies\nStudio profitability would be impacted",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fecc079-993f-46b7-873d-d57fa2a3724f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.06,
        "y": 0.68
      },
      "kind": "list",
      "text": "We believe the Blockbuster experience is superior to VOD:\nBetter customer experience (browsing for titles, personal interaction, movie recommendations, confections offerings, etc.)\nWider selection of new releases and catalog titles\nDVD extras",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99faee99-85a2-4e2d-9121-b62bb96a2e95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.06,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Blockbuster estimates.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d5af22e-9c07-4367-a75b-0be93455677b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.75,
        "x": 0.06,
        "y": 0.15
      },
      "kind": "title",
      "text": "We Believe VOD Will Stay in the PPV Window",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e84a1c9-2f14-4cec-854a-e5847b492200",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "a83fc00e-b394-4010-9cf6-89e0ca3adf69",
      "evidence": "Comparing retail vs VOD unit economics to predict market behavior.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}