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  "docSlug": "4aebb4d20119b7b764f2bc33b3c30090",
  "documentTitle": "Blockbuster Video | Investor Presentation Deck | 36 slides",
  "authorId": "blockbuster-video",
  "authorName": "Blockbuster",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2004-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 13,
  "pageCount": 36,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a simple comparison to illustrate the economic disadvantage of VOD for studios.",
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  "slideHref": "/slides/019de50e-6a5d-73f0-b64b-f4c199648a53/13",
  "deckHref": "/decks/019de50e-6a5d-73f0-b64b-f4c199648a53",
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  "components": [
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      "kind": "callout",
      "text": "It takes 5 VOD transactions to maintain profitability of one retail sale",
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      "kind": "diagram",
      "text": "1 Retail Sale $15.00 vs 1 VOD Sale $3.00",
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      "kind": "list",
      "text": "We believe the Blockbuster experience is superior to VOD:\nBetter customer experience (browsing for titles, personal interaction, movie recommendations, confections offerings, etc.)\nWider selection of new releases and catalog titles\nDVD extras",
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      "kind": "list",
      "text": "VOD would significantly cannibalize retail sales of movies\nStudio profitability would be impacted",
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      "kind": "source-note",
      "text": "Source: Blockbuster estimates.",
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      "kind": "title",
      "text": "We Believe VOD Will Stay in the PPV Window",
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      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck presents new initiatives and opportunities for future growth",
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      "confidence": 0.8,
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      "name": "Pattern Hunter",
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      "evidence": "The deck presents data and analysis on VOD and its impact on Blockbuster's business",
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