{
  "docId": "019de50e-69dd-749a-89c9-01fa45ac3153",
  "docSlug": "32f993da3db16ead5c1ffd125c69c819",
  "documentTitle": "Blockbuster Video | Investor Presentation Deck | 35 slides",
  "authorId": "blockbuster-video",
  "authorName": "Blockbuster",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2004-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 13,
  "pageCount": 35,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Historical pitch deck slide from Blockbuster arguing against the viability of VOD.",
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  "imagePath": null,
  "slideHref": "/slides/019de50e-69dd-749a-89c9-01fa45ac3153/13",
  "deckHref": "/decks/019de50e-69dd-749a-89c9-01fa45ac3153",
  "deckJsonHref": "/decks/019de50e-69dd-749a-89c9-01fa45ac3153.json",
  "deckAnchorHref": "/decks/019de50e-69dd-749a-89c9-01fa45ac3153#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.08,
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        "x": 0.1,
        "y": 0.58
      },
      "kind": "callout",
      "text": "It takes 5 VOD transactions to maintain profitability of one retail sale",
      "attrs": null,
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      },
      "kind": "diagram",
      "text": "1 Retail Sale $15.00 vs 1 VOD Sale $3.00",
      "attrs": null,
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        "w": 0.9,
        "x": 0.06,
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      },
      "kind": "list",
      "text": "We believe the Blockbuster experience is superior to VOD:\nBetter customer experience (browsing for titles, personal interaction, movie recommendations, confections offerings, etc.)\nWider selection of new releases and catalog titles\nDVD extras",
      "attrs": null,
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      },
      "kind": "list",
      "text": "VOD would significantly cannibalize retail sales of movies\nStudio profitability would be impacted",
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        "x": 0.06,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Blockbuster estimates.",
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      "componentId": "a4cd0f81-4fe9-4054-8cd9-08ecb730b002",
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        "h": 0.06,
        "w": 0.75,
        "x": 0.06,
        "y": 0.15
      },
      "kind": "title",
      "text": "We Believe VOD Will Stay in the PPV Window",
      "attrs": null,
      "subkind": "headline",
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  "loops": [
    {
      "to": 22,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8e8fd304-77ec-45b5-9f39-c13d26e6cba8",
      "evidence": "We believe VOD is not a significant threat",
      "position": 0,
      "objective": "Addressing the threat of VOD",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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