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  "documentTitle": "Expedia | Investor Presentation Deck | 27 slides",
  "authorId": "expedia",
  "authorName": "Expedia",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2002-08-01 00:00:00",
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  "pageNumber": 19,
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  "slideType": "customer_journey",
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  "density": "sparse",
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  "notes": "The slide uses red arrows to annotate specific UI elements (flight search result and cross-sell section) on a legacy Expedia web interface.",
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  "slideHref": "/slides/019de50e-655e-772c-aa9d-32a510dbef86/19",
  "deckHref": "/decks/019de50e-655e-772c-aa9d-32a510dbef86",
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      "text": "Cross-sell",
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      "evidence": "Slides 10-26 provide an overview of Expedia's financial performance, including revenue, gross bookings, and operating expenses.",
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      "evidence": "The deck provides a logical chain of reasoning, starting with investment highlights and ending with a reiteration of the company's growth prospects.",
      "position": 0,
      "objective": "To demonstrate Expedia's growth prospects and competitive advantages",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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      "position": 1,
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