{
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  "docSlug": "10f5723229fa8814df655ef2f862ce58",
  "documentTitle": "Expedia | Investor Presentation Deck | 27 slides",
  "authorId": "expedia",
  "authorName": "Expedia",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2002-08-01 00:00:00",
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  "pageNumber": 17,
  "pageCount": 27,
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  "nextPage": 18,
  "slideType": "other",
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  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses callouts to point to specific UI elements on the Expedia website screenshot.",
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  "slideHref": "/slides/019de50e-655e-772c-aa9d-32a510dbef86/17",
  "deckHref": "/decks/019de50e-655e-772c-aa9d-32a510dbef86",
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      "kind": "callout",
      "text": "Choice: Web Fares",
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      "kind": "callout",
      "text": "Choice: 621 combinations",
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      "kind": "callout",
      "text": "Choice: Expedia Bargain Fare",
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      "kind": "title",
      "text": "Expert Searching and Pricing (ESP)",
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      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
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      "evidence": "Slides 10-26 provide an overview of Expedia's financial performance, including revenue, gross bookings, and operating expenses.",
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      "position": 0,
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      "position": 1,
      "objective": "To explain why Expedia is a leader in the online travel market",
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