{
  "docId": "019de50e-655e-772c-aa9d-32a510dbef86",
  "docSlug": "10f5723229fa8814df655ef2f862ce58",
  "documentTitle": "Expedia | Investor Presentation Deck | 27 slides",
  "authorId": "expedia",
  "authorName": "Expedia",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2002-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3324081,
  "pageNumber": 15,
  "pageCount": 27,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-655e-772c-aa9d-32a510dbef86/15",
  "deckHref": "/decks/019de50e-655e-772c-aa9d-32a510dbef86",
  "deckJsonHref": "/decks/019de50e-655e-772c-aa9d-32a510dbef86.json",
  "deckAnchorHref": "/decks/019de50e-655e-772c-aa9d-32a510dbef86#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.45
      },
      "kind": "metric",
      "text": "#1 in Q2 merchant room nights stayed: 2.1M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39e213b7-442a-4556-a975-923eb268c060",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "metric",
      "text": "#1 in Q2 room nights stayed: 2.6M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76c22bb7-9178-46e8-b32f-12f357951714",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.65
      },
      "kind": "metric",
      "text": "#1 in packages",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e567fca2-b553-40d8-84c0-757191282c81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Hotel and Package Online Leadership – June Q Metrics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5d7195d-b318-4c20-964f-2756a781f96b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 10,
      "beatId": "7835c15a-5cfa-45e3-bbef-88e0861b0820",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 10-26 provide an overview of Expedia's financial performance, including revenue, gross bookings, and operating expenses.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 15,
      "from": 15,
      "beatId": "96f73812-d8c6-4af8-8fe1-28bfb7e069bc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slide 15 provides an overview of Expedia's advantages in hotel and package online leadership.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "d4021eee-9671-47ba-8f5c-d83dfc68fe48",
      "evidence": "The deck provides a logical chain of reasoning, starting with investment highlights and ending with a reiteration of the company's growth prospects.",
      "position": 0,
      "objective": "To demonstrate Expedia's growth prospects and competitive advantages",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 27,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dc7ab35f-05f4-4af8-9dc2-21cdafbdc9c0",
      "evidence": "The deck provides an overview of Expedia's advantages and financial performance, which can be seen as part of the Golden Circle framework.",
      "position": 1,
      "objective": "To explain why Expedia is a leader in the online travel market",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}