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  "documentTitle": "AT&amp;T Wireless | Investor Conference Presentation Deck | 20 slides",
  "authorId": "at-t-wireless",
  "authorName": "AT&T Wireless",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2001-01-01 00:00:00",
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  "pageNumber": 11,
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  "nDataPoints": 7,
  "notes": "The slide uses a before-after bridge to show market migration from legacy 2G standards to 3G standards.",
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      "kind": "chart",
      "text": "Current Subscribers of 2G Carriers",
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      "kind": "chart",
      "text": "Current Subscribers of 2G Carriers Committed to 3G",
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      "kind": "disclaimer",
      "text": "* Estimated number of current subscribers of those carriers that have committed to a 3G technology",
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      "kind": "source-note",
      "text": "Source: Industry Analyst Estimates",
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      "kind": "title",
      "text": "UMTS is Rapidly Becoming the Global Standard",
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