{
  "docId": "019de077-8495-732d-a66b-6566d770dd64",
  "docSlug": "421b6b30926209c51e59ddd534c4b9e2",
  "documentTitle": "Yelp | Investor Presentation Deck | 38 slides",
  "authorId": "yelp",
  "authorName": "Yelp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 38,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses three big-number metrics to establish the importance of review content.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-8495-732d-a66b-6566d770dd64/10",
  "deckHref": "/decks/019de077-8495-732d-a66b-6566d770dd64",
  "deckJsonHref": "/decks/019de077-8495-732d-a66b-6566d770dd64.json",
  "deckAnchorHref": "/decks/019de077-8495-732d-a66b-6566d770dd64#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.4,
        "y": 0.38
      },
      "kind": "metric",
      "text": "88%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "566ee95a-5884-4ca6-8a97-c2ff4e950740",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.72,
        "y": 0.38
      },
      "kind": "metric",
      "text": "72%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db7d3bb3-fdda-4dc0-bdaa-e72fcaed5835",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.38
      },
      "kind": "metric",
      "text": "76%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6817572-5f36-412f-bde6-9ec351980a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.7,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Survey commissioned by Yelp and conducted by YouGov, January 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a99e2430-ad98-4c23-a2b5-3be4ba557d49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.02,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "Transparency is key for consumers, from both businesses and review platforms",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7549fe4f-148f-46bb-b00f-518c7631c8a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.02,
        "y": 0.11
      },
      "kind": "title",
      "text": "Consumers value quality review content",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f87a3fa-3c3e-4000-bf7a-51a7e07d381d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "8769c476-12d0-4db8-96b9-3a49fb1d3c51",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 10-16 describe Yelp's product and features.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "807ce83a-1b0a-4992-b9e4-b972ef5063cc",
      "evidence": "Slides 10-12 highlight consumer value and trust in Yelp's content.",
      "position": 2,
      "objective": "Consumer value and trust",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}