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      "text": "For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered. This allocation differs from our components of revenue disclosure in the notes to our consolidated financial statements. For information concerning these metrics, see Management's Discussion and Analysis of Financial Condition and Results of Operations in our most recent periodic report filed with the U.S. SEC.",
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      "text": "While these metrics are based on reasonable estimates of our user base, there are inherent challenges in measuring how our products are used across large populations globally. Individuals may attempt to create accounts for malicious purposes, including at scale, even though we forbid that in our Terms of Service. We implement measures to prevent and detect such behavior, although we have not determined the number of such accounts.",
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      "text": "Changes in our products, infrastructure, mobile operating systems, or metric tracking system, or the introduction of new products, may impact our ability to accurately determine active users or other metrics. Technical issues may result in data not being recorded from every user's application. We do not adjust our reported metrics to reflect this underreporting. We continually seek to identify these technical issues and improve both our accuracy and precision.",
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      "text": "We define a Daily Active User, or DAU, as a registered and logged-in Snapchat user who visits Snapchat through our applications or websites at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.",
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