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  "documentTitle": "Snap Inc | Investor Presentation Deck | 31 slides",
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  "notes": "Uses a pie chart to visually emphasize the small market share relative to the total market size.",
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      "kind": "callout",
      "text": "Snapchat comprises less than 2% of the US digital ad market...",
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      "text": "Yet reaches 75% of the 13- to 34-year-old population in the US.",
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      "text": "1 Snap Inc. internal data as of December 31, 2024. 2 eMarketer Forecast, November 2024 3 Snap Inc. internal data as of December 31, 2024. Penetration calculated as monthly active users (MAU) divided by 2024 population estimates per the 2024 United Nations World Population Prospects.",
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