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  "documentTitle": "Snap Inc | Investor Presentation Deck | 31 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc",
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  "presentationDate": "2025-02-01 00:00:00",
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  "nDataPoints": 12,
  "notes": "Includes non-GAAP financial measure disclaimer at the bottom.",
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      "text": "Adjusted EBITDA ($M) 2022-2024",
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      "text": "Adjusted EBITDA is a non-GAAP measure. Adjusted EBITDA margin is a non-GAAP measure, which we define as Adjusted EBITDA divided by GAAP revenue. See appendix for a reconciliation of net income (loss) to Adjusted EBITDA.",
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      "text": "We made significant investments in 2023 to improve our ad platform – which included larger ML models, improved signal ingestion, and improved ad formats. We also focused on investing in our direct-response (DR) ad business to deliver increased ROAS for our advertising partners. These efforts have continued to contribute to an acceleration in revenue growth and profitability. Revenue accelerated to 16% YoY in 2024. Adjusted EBITDA Margin expanded by approximately 500 bps YoY to 9% in 2024.",
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      "text": "Revenue YoY Growth: 12%, 0%, 16%. Adjusted EBITDA Margin: 8%, 4%, 9%.",
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      "kind": "title",
      "text": "We Invested in Long-Term Value Creation",
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