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  "documentTitle": "Oatly | Results Presentation Deck | 43 slides",
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  "authorName": "Oatly",
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  "presentationDate": "2025-02-01 00:00:00",
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  "notes": "Includes visual evidence of the campaign (billboards, in-store ads, blind taste test messaging).",
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      "text": "Base sales value increase of 9%",
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      "text": "Source: NielsenIQ Grocery excl. Hard Disconters; data ending week 52 2024. Pre-campaign period: Jan-Oct 2024, Campaign period: Nov+Dec 2024. A blind taste test carried out by an independent market institute testing Oatly Barista Edition versus cow's milk with 300 filter coffee drinkers in Germany.",
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      "text": "SOLID EARLY RESULTS FROM TASTE-INTEGRATED BRAND ACTIVATION IN GERMANY",
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