{
  "docId": "019de077-7bc8-767d-8e8e-a07b97a4dbea",
  "docSlug": "11ba3b75ee27fbfe10f3490dd9f1fe9e",
  "documentTitle": "Hims &amp; Hers | Investor Presentation Deck | 45 slides",
  "authorId": "hims-hers",
  "authorName": "Hims & Hers",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 45,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a cohort analysis to demonstrate improved unit economics over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-7bc8-767d-8e8e-a07b97a4dbea/34",
  "deckHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea",
  "deckJsonHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea.json",
  "deckAnchorHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "callout",
      "text": "<1yr less than one year payback period",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fcf62e0-ca89-48c5-b3d9-545819444506",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Q1 '19 cohort progression",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e5af07a-fb8c-436c-9f26-f92cbc35d643",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.43,
        "x": 0.52,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Q1 '24 cohort progression",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff05dfb1-11d5-47d7-b10b-30dd902b3a7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.95,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "(1) Payback period defined as... (2) Paid marketing expenses include...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00d5377c-b693-4fb9-8322-fbfa3b7f5f19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.58,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Strong unit economics have provided a foundation to scale with confidence",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7660211e-a9b3-4fa0-af14-fd2251656974",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "617b2001-37cc-45c4-88f4-2a511608f39f",
      "evidence": "chart/bar-stacked: Q1 '19 cohort progression and Q1 '24 cohort progression",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "capital-allocation-framework",
      "slug": null,
      "matchId": "7c1fc66e-ead9-4434-9018-63d5e8affbc9",
      "evidence": "Explicitly mentioned in the text on the slide.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 45,
      "from": 29,
      "beatId": "a6936554-079f-4423-abba-c2dc1d2fcbaa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future Outlook",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Slides cover financials, traction, and future plans.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}