{
  "docId": "019de077-7bc8-767d-8e8e-a07b97a4dbea",
  "docSlug": "11ba3b75ee27fbfe10f3490dd9f1fe9e",
  "documentTitle": "Hims &amp; Hers | Investor Presentation Deck | 45 slides",
  "authorId": "hims-hers",
  "authorName": "Hims & Hers",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 45,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Includes a 2x2 matrix in the top right corner summarizing the strategic outcomes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-7bc8-767d-8e8e-a07b97a4dbea/12",
  "deckHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea",
  "deckJsonHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea.json",
  "deckAnchorHref": "/decks/019de077-7bc8-767d-8e8e-a07b97a4dbea#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.14,
        "x": 0.83,
        "y": 0.05
      },
      "kind": "framework",
      "text": "More Subscribers, Structured Data, Quality Outcomes, Personalized Solutions",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f150962d-f9b9-4693-a552-c8fa2566f47d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.5,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48ae160d-0ecd-47b7-b236-75e331ebf1c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.26,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76319e65-957a-4cdb-83ab-99c17fee69d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.73,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c072c920-cbd0-4570-a4ec-b1f5d569aa1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.03,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "671c4f18-661d-4d43-8142-cc09de65f74f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.26,
        "y": 0.35
      },
      "kind": "list",
      "text": "Thought Leaders Across Our Specialties",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50cbcce9-fd61-4a8d-930a-a8a3285b57ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.73,
        "y": 0.35
      },
      "kind": "list",
      "text": "Distinct Brands with Distinct Approaches",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5f38989-dc91-42e0-96a5-7d4172f6f8db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "list",
      "text": "Presence in Most Culturally Relevant Moments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6897e6e-3c53-42d2-99b3-356f9789030d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.5,
        "y": 0.35
      },
      "kind": "list",
      "text": "Drive Awareness for Critical Health Issues",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec5fb7ac-b246-4840-a5ac-61895880575d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.8,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Brand investment positions Hims & Hers to become synonymous with high quality personalized treatment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bbc4220-707d-45fc-bb59-1ef84c9a48a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "3eff825c-ff31-4be7-9628-af51c9a100a6",
      "evidence": "The top right corner displays a 2x2 grid categorizing strategic outcomes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "f229192b-b0ee-4056-9230-e263c7989194",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Potential",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Slides discuss market opportunity, value proposition, and solution.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f71c9021-c85f-40d7-a71b-a69292a45665",
      "evidence": "Slides 6-15 discuss market sizing, platform evolution, and value proposition.",
      "position": 1,
      "objective": "Highlighting the limitations of current healthcare solutions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}