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  "documentTitle": "Nextdoor | Investor Presentation Deck | 36 slides",
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  "presentationDate": "2025-01-01 00:00:00",
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  "notes": "The chart uses a Marimekko-style layout to visualize the relationship between user base size and monetization efficiency across three platforms.",
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  "slideHref": "/slides/019de077-7008-76d8-ac2c-96535c492be6/23",
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      "kind": "chart",
      "text": "U.S. DAU and ARPU",
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      "text": "(1) Snap DAU and ARPU figures reflect data provided in their 2023 10-K. PINS DAU is an estimate based on U.S. and Canada MAU reported by PINS. Source: Nextdoor data is based on 2023. Total WAU in FY23 was ~42M. Average U.S. % of total WAU was ~80%. DAU/WAU is ~50% = 16M U.S. DAU in FY23. Comparison is illustrative as each company calculates daily active users differently. Snap includes U.S., Canada, Mexico, the Caribbean and Central America. Nextdoor includes the U.S. only.",
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      "kind": "title",
      "text": "Our verified audience has significant monetization potential",
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  "loops": [
    {
      "to": 25,
      "from": 21,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "406ecb05-b102-49f2-80ab-3ad9b2ad7dbd",
      "evidence": "Slides 21-25 demonstrate the value of Nextdoor's platform for advertisers and organizations.",
      "position": 0,
      "objective": "Highlight the benefits of using Nextdoor's platform.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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