{
  "docId": "019de077-6c74-75d7-868f-f74ac0fff068",
  "docSlug": "68741880cf3a87edadc6b1fbe5915537",
  "documentTitle": "Essity | Results Presentation Deck | 29 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 29,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 6,
  "notes": "The chart shows a net decrease from 13.3% to 13.1%.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-6c74-75d7-868f-f74ac0fff068/20",
  "deckHref": "/decks/019de077-6c74-75d7-868f-f74ac0fff068",
  "deckJsonHref": "/decks/019de077-6c74-75d7-868f-f74ac0fff068.json",
  "deckAnchorHref": "/decks/019de077-6c74-75d7-868f-f74ac0fff068#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.64,
        "x": 0.18,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Waterfall chart showing EBITA margin bridge",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a92b7d8-2acd-4251-8f3d-ab6a65a7111d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.3,
        "y": 0.45
      },
      "kind": "list",
      "text": "Higher COGS; Higher sales prices; Higher volumes; Positive mix",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5793470b-9483-433e-a7b8-ac93a71735d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "EBITA margin excl. IAC",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2620161-293d-49cd-9f35-31f00836f244",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "fbea58ce-b2e5-4a62-a45b-d6a3dad81953",
      "evidence": "chart/waterfall-bridge: Waterfall chart showing EBITA margin bridge",
      "confidence": 0.8
    },
    {
      "name": "Waterfall / value bridge",
      "slug": "waterfall-bridge",
      "agent": null,
      "layer": "slide",
      "matchId": "8ac571f4-02e4-4987-a948-80831eae2ea4",
      "evidence": "chart/waterfall-bridge: Waterfall chart showing EBITA margin bridge",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "0fcdcfe1-97c5-4ae6-a0cb-06e3cda6ddda",
      "evidence": "The slide uses a bridge chart to explain the variance between two data points.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 29,
      "from": 17,
      "beatId": "a672ca74-1b5b-4567-8586-8b656c3f9756",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with priorities for 2025 and a Q&A session",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 20,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "3b6a03d1-f90e-4b88-8ea3-c5634bd40402",
      "evidence": "The document presents a before-after comparison of financial metrics",
      "position": 1,
      "objective": "To show the improvement in EBITA margin and cash flow",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}