{
  "docId": "019de077-69b0-7319-95c5-fc7483420158",
  "docSlug": "bc0f5b54cc86b389692b8bc3c366a113",
  "documentTitle": "a.k.a. Brands | Investor Presentation Deck | 21 slides",
  "authorId": "a-k-a-brands",
  "authorName": "a.k.a. Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2025-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 21,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-69b0-7319-95c5-fc7483420158/5",
  "deckHref": "/decks/019de077-69b0-7319-95c5-fc7483420158",
  "deckJsonHref": "/decks/019de077-69b0-7319-95c5-fc7483420158.json",
  "deckAnchorHref": "/decks/019de077-69b0-7319-95c5-fc7483420158#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.65,
        "x": 0.28,
        "y": 0.38
      },
      "kind": "list",
      "text": "D2C first. As we enter new channels, we will be a majority direct-to-consumer company\nWhere the customer is. We only enter new sales channels if they are brand enhancing and deliver our required financial metrics\nForever relevant. We will continually test new marketing channels & add new brands to our portfolio to stay top-of-mind, re-inventing as necessary, to not age out with our customers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44e35be9-e38f-48cd-a3d4-adbfb1df3428",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.28,
        "y": 0.28
      },
      "kind": "title",
      "text": "UNIQUE PROPOSITIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "059660e4-3f81-47d2-bf4f-92cdad8daec9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.22,
        "x": 0.03,
        "y": 0.285
      },
      "kind": "title",
      "text": "HOW DO WE DO IT?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bdef4a8-d9c7-4d21-929d-5099ed5c3106",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c87b6876-a409-40a2-bad9-7a6995943c56",
      "evidence": "list/bullet: D2C first. As we enter new channels, we will be a majority direct-to-consumer company",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "74ba766e-97d5-419c-9293-a3137c016ccb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 4-5 present the solution and key messages",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}