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      "text": "Quality, trend-driven fashion at accessible price points, with the latest looks in casual wear & party styles\n\nTarget demo: 15-25 year old women, primarily high school and college students in coastal and large cities in the U.S.\n\nFirst U.S. Store opened in 2023 in Los Angeles, and in 2024 opened stores in San Diego, Boston, Scottsdale, Santa Clara and Irvine in 2024, with more to come\n\nTop 10 fashion website for upper income female teens*\n\nSustainable fashion brand committed to lower impact production is a core brand pillar",
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