{
  "docId": "019de077-6853-7067-86f2-c84630a230a5",
  "docSlug": "e502f8252fb6e50aeff5e3cdb8b668b6",
  "documentTitle": "Talabat | Investor Event Presentation Deck | 127 slides",
  "authorId": "talabat",
  "authorName": "Talabat",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 79,
  "pageCount": 127,
  "prevPage": 78,
  "nextPage": 80,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a three-part structure to explain the program, its adoption, and its business impact.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-6853-7067-86f2-c84630a230a5/79",
  "deckHref": "/decks/019de077-6853-7067-86f2-c84630a230a5",
  "deckJsonHref": "/decks/019de077-6853-7067-86f2-c84630a230a5.json",
  "deckAnchorHref": "/decks/019de077-6853-7067-86f2-c84630a230a5#slide-79",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.66,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Average order frequency per customer",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e687662-9f5c-4e46-bd80-cdfe727521e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Rewards adoption rate",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e28c4fc3-4933-48f8-b892-a47f31d4ff12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "image",
      "text": "Mobile app rewards interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e9f0f8f-eece-45e8-98ad-aed5cafc08e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Fully integrated in mobile application; Customers earn points for money spent; Points can be redeemed for discounts, exclusive offers or raffle tickets; Encouraging consistent behaviour, increasing loyalty and reducing churn",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b360b25-7f8d-4b7f-940a-30defc2643b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Company information as of July 2024. Note: Uplift in order frequency of talabat Rewards is calculated over July 2024; comparing the frequency of first-time redeemers 30 days after their first redemption vs. 30 days prior to redemption",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dfbfcf6-953b-4249-af5a-3c6d1419618b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Rewards programme allowing customers to earn points, increasing loyalty in the talabat platform",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a114c399-4f6d-4f9a-9c24-562a8ecaf07b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before/after framing",
      "slug": "before-after-framing",
      "agent": null,
      "layer": "slide",
      "matchId": "f637c010-e478-4c93-b867-e28f8af76bba",
      "evidence": "The slide presents a comparison of metrics (average order frequency per customer) before and after implementing the rewards programme.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "0081aae6-79d0-4322-a3af-9d35663dcd3b",
      "evidence": "The slide structure moves from the program description to the adoption results and finally the business impact (order frequency).",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 51,
      "beatId": "84572195-cdd6-4e0c-a8ec-a69b66436b84",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The presentation highlights talabat's technological advancements and innovation.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}