{
  "docId": "019de077-6853-7067-86f2-c84630a230a5",
  "docSlug": "e502f8252fb6e50aeff5e3cdb8b668b6",
  "documentTitle": "Talabat | Investor Event Presentation Deck | 127 slides",
  "authorId": "talabat",
  "authorName": "Talabat",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 56,
  "pageCount": 127,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "key_messages",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a three-column layout to categorize rider priorities.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-6853-7067-86f2-c84630a230a5/56",
  "deckHref": "/decks/019de077-6853-7067-86f2-c84630a230a5",
  "deckJsonHref": "/decks/019de077-6853-7067-86f2-c84630a230a5.json",
  "deckAnchorHref": "/decks/019de077-6853-7067-86f2-c84630a230a5#slide-56",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "image",
      "text": "Rider photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb7d5544-0fb9-4738-b60d-2e16d4bc6f0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.27,
        "y": 0.75
      },
      "kind": "metric",
      "text": "#1",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41fa3d0f-7ddb-4b97-a2af-bfd2b926e87f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.5,
        "y": 0.75
      },
      "kind": "metric",
      "text": "94%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ed41fae-b07f-4d8e-8003-359f8addc101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.12,
        "y": 0.75
      },
      "kind": "metric",
      "text": "1.2x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b753d65a-b817-45fd-9d65-79a9b5286c19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.48,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Safety",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13bdea2c-6468-48c0-a01e-e22439b05f4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.8,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Respect",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28d7f3b7-1bf5-4b85-b783-f7a578539383",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.13,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Earnings",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e6545ff-f6a7-4b5e-ade7-9380b9279876",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Source: Company information; Notes: Rider Interviews, OC&C and Redseer analysis...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9e6ada7-fac8-412c-a4c9-a2759b246c06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "What do riders care about",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc054cc4-f4f6-45d6-b5c7-86c1ed05a708",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "25fa409a-9003-41da-91a7-f8df3dc04ab7",
      "evidence": "Categorizes rider needs into three distinct pillars.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 51,
      "beatId": "84572195-cdd6-4e0c-a8ec-a69b66436b84",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The presentation highlights talabat's technological advancements and innovation.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 69,
      "from": 51,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "e211379c-9295-4c3a-bf42-d67455c4f504",
      "evidence": "The document presents case studies and results of talabat's AdTech solutions.",
      "position": 0,
      "objective": "To demonstrate the effectiveness of talabat's AdTech products in supporting partners' growth.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}