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  "documentTitle": "Talabat | Investor Event Presentation Deck | 127 slides",
  "authorId": "talabat",
  "authorName": "Talabat",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
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  "pageNumber": 38,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 25,
  "notes": "The slide uses a stacked bar chart for GMV cohort multiples and a line chart for cumulative order frequency by cohort.",
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  "slideHref": "/slides/019de077-6853-7067-86f2-c84630a230a5/38",
  "deckHref": "/decks/019de077-6853-7067-86f2-c84630a230a5",
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      "kind": "callout",
      "text": "COVID peak performance has been maintained across our cohorts",
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      "text": "Cumulative number of orders per cohort",
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      "text": "Cohorts generate higher GMV over time; More recent cohorts generate higher GMV than previous cohorts",
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      "kind": "source-note",
      "text": "Source: Company information as of July 2024. Notes: Cohort refers to customers grouped by the calendar year in which they first placed an order with talabat. 2024 cohort numbers extrapolated for the full year based on the July figures excluding newly acquired customers",
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      "kind": "title",
      "text": "...with attractive cohorts strengthened by loyalty",
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