{
  "docId": "019de077-6853-7067-86f2-c84630a230a5",
  "docSlug": "e502f8252fb6e50aeff5e3cdb8b668b6",
  "documentTitle": "Talabat | Investor Event Presentation Deck | 127 slides",
  "authorId": "talabat",
  "authorName": "Talabat",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 127,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a horizontal process flow to illustrate the expansion of the user base from food-only to multi-vertical and the subsequent loyalty program.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-6853-7067-86f2-c84630a230a5/18",
  "deckHref": "/decks/019de077-6853-7067-86f2-c84630a230a5",
  "deckJsonHref": "/decks/019de077-6853-7067-86f2-c84630a230a5.json",
  "deckAnchorHref": "/decks/019de077-6853-7067-86f2-c84630a230a5#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.06,
        "x": 0.1,
        "y": 0.68
      },
      "kind": "image",
      "text": "talabat pro subscription interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8184bb08-3016-4001-a9f0-d71fdbcdab29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.52,
        "y": 0.23
      },
      "kind": "image",
      "text": "talabat tMarts app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a78fae7e-f346-4c8b-9cd7-1ef6511cad7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.15,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "image",
      "text": "talabat food app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad7cc923-75b0-41b3-af2f-48e0aee742df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.77,
        "y": 0.38
      },
      "kind": "list",
      "text": "Large choice of products from 9,300+ Local shops; 129 strategically located tMart stores; Fast delivery within 20-30min",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a922d24-b95a-47d5-9858-beaf03945e56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.24,
        "y": 0.78
      },
      "kind": "list",
      "text": "Monthly or annual subscription with exclusive benefits; Free delivery on food and groceries entrenches talabat as preferred choice",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a0f33d-63a4-421e-8f09-abb2bdf56366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.31,
        "y": 0.38
      },
      "kind": "list",
      "text": "Extensive choice among 55,000+ selected restaurant partners; Peer reviews and ratings to build customer trust and improve user experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "880e45ea-912e-4a93-aa15-8b721a299103",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.66,
        "y": 0.38
      },
      "kind": "metric",
      "text": "13.0",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10b6334c-cce8-40a4-ba92-3c7e9d471ec9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.76,
        "y": 0.73
      },
      "kind": "metric",
      "text": ">20%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b678143-bf76-474c-bb1c-8b352484a1b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.2,
        "y": 0.38
      },
      "kind": "metric",
      "text": "3.8",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5f00ba3-e12a-4274-b24f-79c56ff1a16e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Company information. Notes: 1. As of July 2024...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "123108df-41c1-4313-b18a-ba772c393868",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Multi-vertical ecosystem provides platform for future growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac53af39-3e3a-45bf-b0f4-c64fda1cd1b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.04,
        "y": 0.16
      },
      "kind": "title",
      "text": "The Customer Journey on talabat",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbf356aa-50ad-4bfd-87d0-380d0edcf015",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "184bcddb-e26e-49f2-a4c4-07e5e9dd29f0",
      "evidence": "title/headline: The Customer Journey on talabat",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d6dcf4b1-9767-4281-990d-5806bdb2c718",
      "evidence": "The slide explicitly maps the user progression from food ordering to multi-vertical and subscription.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "a4514fc7-3c35-40fa-ba86-55e1ebc148de",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The presentation then highlights the challenges and opportunities in the MENA market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}