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  "documentTitle": "Talabat | Investor Event Presentation Deck | 127 slides",
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  "notes": "The slide uses a three-column structure to detail specific ad technologies, their current penetration/conversion rates, and future development goals.",
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      "text": "Tool for partners to book cost-per-click premium positions, gem campaigns and targeted deals on partner portal",
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      "text": "Auction system for partners to pay a customised, dynamic cost-per-click based on campaign performance; Goal is to maximise visibility and value of partners' ad campaigns",
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      "text": "Supports cost-per-click campaigns and discounts; Partners can now target ad campaigns to new and lapses users",
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      "text": "Source: Company information as of July 2024. Notes: 1. Calculated as revenue from ads booked through self-service portal / total AdTech revenue. 2. Calculated as targeted ads revenue / total AdTech revenue",
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      "text": "...supported by a full suite of innovative ad products",
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