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      "text": "...with further upside existing in core GCC regions",
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      "text": "Currently only present in ~19% and ~42% of larger cities in Iraq and Egypt",
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      "text": "Sources: Company information, OC&C and Redseer category analysis. Notes: 1. Addressable population defined as population aged 15-64 living in urban areas... 2. Calculated as average monthly orders FY 2023 / addressable population...",
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