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  "docId": "019de077-670c-7587-a91a-6cb35c29ec62",
  "docSlug": "74ff05bf2d485306104d093dc30e6174",
  "documentTitle": "Sonos | Investor Presentation Deck | 21 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
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  "pageNumber": 17,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a nested circle diagram to represent market segments and a simple arithmetic equation to show TAM expansion.",
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  "slideHref": "/slides/019de077-670c-7587-a91a-6cb35c29ec62/17",
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      "kind": "diagram",
      "text": "Nested circles representing market segments: Global Audio ($100B), Global Home Audio + OTE ($39B), Premium Global Home Audio + OTE ($27B), and Sonos Revenue ($1.52B)",
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      "kind": "metric",
      "text": "$22bn Premium Global Home Audio TAM + $5bn Premium Global OTE headphones TAM = $27bn New core TAM",
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      "kind": "paragraph",
      "text": "Launch of our new premium over-the-ear (OTE) headphones unlocks an incremental $5bn core Premium OTE headphones TAM, +23% increase. We remain just 2% penetrated into the $100bn Global Audio market",
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      "kind": "source-note",
      "text": "Source: Futuresource CY2023, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, $300+ OTE headphones, $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
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      "kind": "title",
      "text": "NEW: Framing Our Long Term Opportunity: Revenue",
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      "evidence": "diagram/other: Nested circles representing market segments: Global Audio ($100B), Global Home Audio + OTE ($39B), Premium Global Home Audio + OTE ($27B), and Sonos Revenue ($1.52B)",
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