{
  "docId": "019de077-670c-7587-a91a-6cb35c29ec62",
  "docSlug": "74ff05bf2d485306104d093dc30e6174",
  "documentTitle": "Sonos | Investor Presentation Deck | 21 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 21,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 60,
  "notes": "Includes a table of historical metrics (2018-2024) and a calculation of incremental revenue opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-670c-7587-a91a-6cb35c29ec62/14",
  "deckHref": "/decks/019de077-670c-7587-a91a-6cb35c29ec62",
  "deckJsonHref": "/decks/019de077-670c-7587-a91a-6cb35c29ec62.json",
  "deckAnchorHref": "/decks/019de077-670c-7587-a91a-6cb35c29ec62#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "metric",
      "text": "6.4M Single product households",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17085023-f2a4-49ec-a43d-8c0ad1744f20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.85,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$304 FY24 revenue per product sold",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29e9bf17-1e47-48a4-a3e6-8732018f7736",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "metric",
      "text": ">$6 billion Incremental revenue opportunity",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4456299f-2a57-4480-96e9-64bf8b9dd6d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "metric",
      "text": "3.42 Additional products to reach 4.42",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e414b14-7291-45ce-a525-b6026e177ef9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.04,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "In addition to converting single product HHs, we believe there is significant room to grow average multi-product HH size beyond 4.42 products",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e42c26d-d7ff-4966-a8c3-e6c50f38ef2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.8,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "A significant portion of our annual product registrations come from our existing households (HHs), many of which start with just one product.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d29dc136-dc93-443a-9543-4b74269feff9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Internal Data. Note: Unaudited. Products per household defined as total registrations divided by total households. Products per >1 household defined as products registered less single product households divided by households with >1 product.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a5f4ea7-3bd5-401d-a662-dff560eaa29c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "table",
      "text": "Table showing Products registered, Sonos households, Products per HH, Single product households, and Multi-product households from 2018 to 2024.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3937ba80-2930-472d-bf5f-26b7e9921a8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Install Base Continues to Purchase Additional Sonos Products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f608ea48-5ceb-41e7-af4e-9432880b72bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c26294cd-194b-4c3f-a198-3d27a39c98e4",
      "evidence": ">$6 billion Incremental revenue opportunity, 3.42 Additional products to reach 4.42, $304 FY24 revenue per product sold, 6.4M Single product households",
      "confidence": 0.5
    },
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "9eb59d6b-fc4c-4831-b391-15957be86115",
      "evidence": "table/data: Table showing Products registered, Sonos households, Products per HH, Single product households, and Multi-product households from 2018 to 2024.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 12,
      "beatId": "bdd04e57-6d25-4813-a977-a21633f6b24b",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "Growth drivers and long-term opportunity",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "82662ff0-1224-44a8-b80e-ade9bc249b71",
      "evidence": "The slides show the install base and repurchase behavior",
      "position": 1,
      "objective": "Growth potential",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}