{
  "docId": "019de077-5e00-7207-b935-70521c1164c6",
  "docSlug": "bf0b88f37fca249ae523c659068b8493",
  "documentTitle": "Lakeland Bancorp | Investor Presentation Deck | 31 slides",
  "authorId": "lakeland-bancorp",
  "authorName": "Lakeland Fire + Safety",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 31,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes a TAM estimate and growth rate projection.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-5e00-7207-b935-70521c1164c6/7",
  "deckHref": "/decks/019de077-5e00-7207-b935-70521c1164c6",
  "deckJsonHref": "/decks/019de077-5e00-7207-b935-70521c1164c6.json",
  "deckAnchorHref": "/decks/019de077-5e00-7207-b935-70521c1164c6#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.57,
        "y": 0.27
      },
      "kind": "callout",
      "text": "~$6 Billion Total Addressable Market with a Mid-to-High-Single-Digit Growth Rate",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2c085b1-45f4-4cea-abed-c48bb5565844",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.6,
        "y": 0.38
      },
      "kind": "image",
      "text": "Collage of 4 photos showing workers in PPE",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2268c21-0499-488d-97c8-33fe79432b1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.03,
        "y": 0.31
      },
      "kind": "list",
      "text": "Increasing Relevance of Safety And PPE: Increased development and enforcement of safety and environmental standards globally; Global acceptance of PPE increasing in wake of COVID-19 pandemic; Lakeland products available in 78 countries",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "135fbbca-6d57-4902-9eaa-9afd0efa32de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.03,
        "y": 0.51
      },
      "kind": "list",
      "text": "Growing Demand from End-User Industries: Global movement to increase focus on worker health and safety; Further industrialization is leading to more complex processes and hazardous environments requiring additional protective solutions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14516fc0-c816-4ace-a031-0c73a4e86fc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.03,
        "y": 0.67
      },
      "kind": "list",
      "text": "Ongoing & Future Technological Advancements: Continued advancements in non-woven fabrics (e.g., nanofibers) with improved properties and attributes; \"Smart PPE/Connected Worker\" growth projected to be $1.9B from 2020-2024; Recent strategic investment to enter Connected Worker Market",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "578997ff-aea4-45db-ae33-cd8c95b8b9c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.38,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: 1) IOSH Magazine, \"Power Dressing for Smart PPE\" 2) Allied Market Research, The Insight Partners, and Management Estimates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3d989dc-40b7-4f4a-861b-3cd0a3baf214",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "title",
      "text": "Large Markets with Strong Tailwinds",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d40bd91-a51c-41fb-98a9-44f9cdf84807",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "title",
      "text": "Key Market Dynamics",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4997584-d499-461c-b42d-a31e5adcff92",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5b97bcae-ddce-4aa4-bf35-7e3c5309e1e4",
      "evidence": "Increasing Relevance of Safety And PPE: Increased development and enforcement of safety and environmental standards globally; Global acceptance of PPE increasing in wake of COVID-19 pandemic;",
      "confidence": 0.5
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "49bcb252-dc0d-44ee-a818-93a50675b30e",
      "evidence": "Growing Demand from End-User Industries: Global movement to increase focus on worker health and safety; Further industrialization is leading to more complex processes and hazardous environments requiring add",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "ecb7fd38-1393-4462-bdbd-c3996f4b5f75",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The presentation identifies a compelling fire segment opportunity and large markets with strong tailwinds.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 7,
      "from": 6,
      "beatId": "952bc05b-38e3-4cdd-98dd-8e1a3a8d047a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The presentation provides market sizing information and highlights the large markets with strong tailwinds.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "e68bda9b-c3e9-4666-8c96-498decfa4fbc",
      "evidence": "The presentation zooms in on the compelling fire segment opportunity and large markets with strong tailwinds.",
      "position": 0,
      "objective": "What is the market opportunity?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.8,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}