{
  "docId": "019de077-59f3-749f-9d7e-808d3fd04bfd",
  "docSlug": "c727ec5e9c12426ae75ff4173279ffbd",
  "documentTitle": "Honest | Investor Presentation Deck | 36 slides",
  "authorId": "honest",
  "authorName": "Honest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 33,
  "pageCount": 36,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide features a group photo of the leadership team with specific callouts for the CEO and CFO, and a row of logos representing their past experience.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-59f3-749f-9d7e-808d3fd04bfd/33",
  "deckHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd",
  "deckJsonHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd.json",
  "deckAnchorHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.075,
        "w": 0.2,
        "x": 0.453,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Dave Loretta, Chief Financial Officer",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42a79c30-0909-4bcf-a845-adeb0d2ef784",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.2,
        "x": 0.649,
        "y": 0.645
      },
      "kind": "callout",
      "text": "Carla Vernón, Chief Executive Officer",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f041d111-3642-4ea7-8f84-7748a7e583f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.96,
        "x": 0.02,
        "y": 0.82
      },
      "kind": "image",
      "text": "Logos of companies: Amazon, General Mills, Annie's, J&J, Estee Lauder, Aveda, Neutrogena, Nordstrom, Mondelez, BCG, KraftHeinz, Clorox, Mattel",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "290a34c9-5ac3-4fda-9c02-f0fc51b5d14f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.612,
        "x": 0.388,
        "y": 0
      },
      "kind": "image",
      "text": "Group photo of leadership team",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "842ae232-9e65-4a33-a0f0-478b5c9bb07e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.02,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "Broadly experienced leadership team:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8250711-27ce-49d0-8d00-e0ae998239df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.02,
        "y": 0.08
      },
      "kind": "title",
      "text": "The right leaders for the mission",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e489729a-543d-429d-bdd3-6ae4cef9175f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Dynamic leadership & culture",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b98a09a-7117-4735-8b77-01870f8abce6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ebb1ebd6-79fb-43a6-aafb-210ba3615097",
      "evidence": "The right leaders for the mission",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 33,
      "beatId": "065c5511-fc7a-40ed-bccb-91c012180fb2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The team is presented as the right leaders for the mission.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}