{
  "docId": "019de077-59f3-749f-9d7e-808d3fd04bfd",
  "docSlug": "c727ec5e9c12426ae75ff4173279ffbd",
  "documentTitle": "Honest | Investor Presentation Deck | 36 slides",
  "authorId": "honest",
  "authorName": "Honest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 36,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 4,
  "notes": "The chart uses a stacked bar approach to show current reach vs. potential opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-59f3-749f-9d7e-808d3fd04bfd/30",
  "deckHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd",
  "deckJsonHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd.json",
  "deckAnchorHref": "/decks/019de077-59f3-749f-9d7e-808d3fd04bfd#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.14,
        "y": 0.42
      },
      "kind": "chart",
      "text": "2023 year-end total doors selling",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6154cc40-cdfa-4907-afff-195644cbccec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.11,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Circana MULO data, last 12 weeks ending 12/31/23",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f2d20f3-367c-46a2-8939-0b54af89ee9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Large runway for growth into more doors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "557a5606-28eb-486a-ade9-b0e486bdd243",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 29,
      "beatId": "0bcb88d0-f39e-4016-805d-d915185b5faf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market size is presented as a large runway for growth into more doors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}