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  "documentTitle": "Grove | Investor Presentation Deck | 35 slides",
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  "notes": "VMS likely stands for Vitamins, Minerals, and Supplements.",
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      "kind": "callout",
      "text": "Momentum continuing into 2024",
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      "kind": "chart",
      "text": "Wellness(3) Net Revenue per order in $",
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      "text": "Notes: (1) Internal Survey - 2023 (2) 2.7x higher six month LTV for customers that purchase Wellness Products compared to those that have not (3) In Q3-2024 category definitions changed to align with future category growth goals. As a result, categories are not directly comparable to prior quarter presentations.",
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      "text": "89% of survey respondents would trust Grove over other retailers to solve their Health & Wellness needs(1)\nCustomers purchasing Wellness products have >20% higher Net Revenue per Order than average\nHighly regimented, leading to ~3X better LTV(2) for customers who purchase wellness products\nSmall item sizes ensure incremental net revenue per order is margin accretive",
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      "kind": "title",
      "text": "VMS Success Provides the Blueprint for Further Category Expansion",
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      "from": 6,
      "name": "Cost Of Inaction",
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      "evidence": "The loop is visible in slides 6, 24, and 26, which discuss the problem of plastic, the company's differentiation through sustainability, and its annual sustainability report",
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