{
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  "docSlug": "c4c34453ed0e65e40eaa29c595b3cd26",
  "documentTitle": "Grove | Investor Presentation Deck | 35 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 17,
  "pageCount": 35,
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  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a testimonial to reinforce the strategic shift into new categories.",
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  "slideHref": "/slides/019de077-595b-716f-9185-9d69c349b38b/17",
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  "deckAnchorHref": "/decks/019de077-595b-716f-9185-9d69c349b38b#slide-17",
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      "kind": "chart",
      "text": "Revenue breakdown by category: Home Care (51%), Beauty & Personal Care (24%), Wellness (11%), Pet (6%), All Other (7%)",
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      "kind": "quote",
      "text": "Grove has so many product options. They make it even easier to shop my other favorite brands.",
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      "kind": "source-note",
      "text": "Notes: (1) Third Party Brand Revenue as a % of Total Company DTC Revenue excluding Shipping and VIP Revenue during Q3-2024 (2) In Q3-2024 category definitions changed to align with future category growth goals.",
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      "kind": "title",
      "text": "Evolving Beyond Sustainable Home Care into New Categories",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
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      "evidence": "Slides 16-18: Building a Platform from Everyday Essentials, Evolving Beyond Sustainable Home Care into New Categories",
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      "confidence": 0.8,
      "parentBeatName": "Turn",
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      "name": "Cost Of Inaction",
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      "evidence": "The loop is visible in slides 6, 24, and 26, which discuss the problem of plastic, the company's differentiation through sustainability, and its annual sustainability report",
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      "evidence": "The loop is visible in slides 16-19, which discuss building a platform, evolving beyond sustainable home care, and accelerating assortment expansion",
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