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  "documentTitle": "Grove | Investor Presentation Deck | 35 slides",
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  "authorName": "Grove Collaborative",
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  "presentationDate": "2024-11-01 00:00:00",
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  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses two bar charts to demonstrate customer cohort value expansion over time.",
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  "slideHref": "/slides/019de077-595b-716f-9185-9d69c349b38b/15",
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      "kind": "chart",
      "text": "ORDERS PER ACTIVE CUSTOMER(1)",
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      "text": "NET REVENUE PER ACTIVE CUSTOMER(1)",
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      "text": "Note: (1) As of the last day of each reporting period, we determine our number of DTC Active Customers by counting the number of individual customers who submitted orders through our DTC platform, and for whom an order has shipped, at least once during the preceding 364-day period. (2) Quarterly Metrics reported using Orders and Net Revenue generated during the preceding 364-day period as of the end of the reporting period",
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      "evidence": "Slides 7-15: Leadership on Plastic, Long Term Customer Loyalty, The Value of Our Active Customers Increases Over Time",
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      "name": "Cost Of Inaction",
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