{
  "docId": "019de077-595b-716f-9185-9d69c349b38b",
  "docSlug": "c4c34453ed0e65e40eaa29c595b3cd26",
  "documentTitle": "Grove | Investor Presentation Deck | 35 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 35,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart illustrates cohort decay and stabilization over time.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-595b-716f-9185-9d69c349b38b/14",
  "deckHref": "/decks/019de077-595b-716f-9185-9d69c349b38b",
  "deckJsonHref": "/decks/019de077-595b-716f-9185-9d69c349b38b.json",
  "deckAnchorHref": "/decks/019de077-595b-716f-9185-9d69c349b38b#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.236,
        "x": 0.382,
        "y": 0.2
      },
      "kind": "chart",
      "text": "NET REVENUE RETENTION BY COHORT(1) (Excluding VIP & Shipping) (Quarterly, 2015-2023)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c309c8e0-b2c3-4746-9576-ca894ed47696",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.59,
        "x": 0.035,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Note: (1) Y-axis represents average of all historical quarterly cohort revenue as % of the cohort first order revenue, excludes VIP and shipping; Through FY 2023 cohorts using December 2023 data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ac21855-ff83-455f-a6fa-ab92fdf635aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.764,
        "y": 0.52
      },
      "kind": "legend",
      "text": "Asymptotic Retention",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac805a5e-ec0b-4489-ac71-f64d503dba8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.505,
        "y": 0.46
      },
      "kind": "legend",
      "text": "~35% of revenue retained at 3 years",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5891af9-a8df-4021-898d-ca91a014f63c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.726,
        "x": 0.137,
        "y": 0.025
      },
      "kind": "title",
      "text": "Long Term Customer Loyalty Creates Revenue Base",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48518865-55e7-4dcb-a79f-924b8b0f86ca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "0b905370-2acb-4c8a-804b-3cd7cc4f844e",
      "evidence": "The chart displays net revenue retention by cohort over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "2c51205c-d7b5-4d74-9757-365a0ceaee73",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 7-15: Leadership on Plastic, Long Term Customer Loyalty, The Value of Our Active Customers Increases Over Time",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "caec9876-30d6-4821-8935-9a2c146af3d9",
      "evidence": "The loop is visible in slides 6, 24, and 26, which discuss the problem of plastic, the company's differentiation through sustainability, and its annual sustainability report",
      "position": 0,
      "objective": "Highlight the importance of sustainability and the risks of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}