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  "documentTitle": "Etsy | Results Presentation Deck | 38 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 21,
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  "density": "dense",
  "nDataPoints": 2,
  "notes": "Includes a screenshot of the Etsy mobile app interface for 'Gift Mode'.",
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  "slideHref": "/slides/019de077-56ae-72ed-805e-a4608ca7d52b/21",
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      "kind": "image",
      "text": "Etsy mobile app interface showing Gift Mode",
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      "kind": "paragraph",
      "text": "Sitewide ‘Gifting’¹ GMS grows Y/Y... ...partially driven by our focus on Birthdays and other important ‘evergreen’ purchase occasions. Personalized / customized items outpace sitewide performance (up 4% Y/Y). In the U.S., ‘Back-to-school’ merchandise² GMS grew 5% Y/Y.",
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      "text": "¹Etsy Gifting GMS: Estimate based upon word ‘gift’ in the listing title, shipped with a gift message, or other signal the item was purchased as a gift. ²Back-to-school merchandise GMS is an estimate using seller listing titles for items related to school, teacher and dorm.",
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      "text": "‘Gifting’ once again a highlight, along with other pockets of GMS strength",
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