{
  "docId": "019de077-56ae-72ed-805e-a4608ca7d52b",
  "docSlug": "5161953d8c336e86ed5fdeb24b6352bf",
  "documentTitle": "Etsy | Results Presentation Deck | 38 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 38,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide highlights both product-led growth and strategic pricing changes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-56ae-72ed-805e-a4608ca7d52b/12",
  "deckHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b",
  "deckJsonHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b.json",
  "deckAnchorHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.34,
        "y": 0.25
      },
      "kind": "image",
      "text": "Depop app interface showing 'Sell an item' screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a696915-eaa5-4c19-889e-a279035405be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.09,
        "y": 0.25
      },
      "kind": "image",
      "text": "Depop app interface showing 'Repop' feature",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc3b1818-c6a0-4af5-8ec1-afae830dea12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.58,
        "y": 0.4
      },
      "kind": "list",
      "text": "Since removing U.S. seller fees, U.S. listings have accelerated by 26 percentage points. U.S. marketing campaign amplified the 'no selling fees' value proposition to +70 million people.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6fdfccc-1b42-44f9-ac18-d5357d68fb8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.08,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "'Repop' allows buyers to easily resell items purchased on Depop",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7dec0a9-5b63-4eda-9684-2c6cecc904f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.32,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "New AI-powered tool can populate listing attributes based on a single photo",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fff3052a-a6bc-4708-9cd8-40dfe712e3de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.58,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Year-over-year L30D average new listings, acceleration post fee change.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab850394-e398-46c6-bf06-6053994cdaf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Depop has been a stellar top-line performer - with GMS accelerating on a sequential basis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d4975be-d2f5-4252-82f9-e894ab0239d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "981cb78d-e5b9-42da-a537-e34f8b84db45",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases Etsy's progress in improving customer experiences and driving growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}