{
  "docId": "019de077-56ae-72ed-805e-a4608ca7d52b",
  "docSlug": "5161953d8c336e86ed5fdeb24b6352bf",
  "documentTitle": "Etsy | Results Presentation Deck | 38 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 38,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a split-screen layout to contrast 'Gift Mode' improvements (left) with gift card expansion (right).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de077-56ae-72ed-805e-a4608ca7d52b/11",
  "deckHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b",
  "deckJsonHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b.json",
  "deckAnchorHref": "/decks/019de077-56ae-72ed-805e-a4608ca7d52b#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.19,
        "x": 0.76,
        "y": 0.32
      },
      "kind": "image",
      "text": "Physical gift card packaging",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0ffa768-2462-4721-ba1b-fc8134ce294b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.33,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "image",
      "text": "Etsy app Gift Mode interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4833ac03-c44c-4bbb-a2ca-c3f27f0b160f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.55,
        "y": 0.28
      },
      "kind": "image",
      "text": "Etsy digital gift card interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3d29013-69e8-4530-b95c-9fe7c858daed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.36,
        "y": 0.35
      },
      "kind": "metric",
      "text": "1.6k Gift Ideas",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ed70871-4346-40bc-b4ec-e222aae5507f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.36,
        "y": 0.65
      },
      "kind": "metric",
      "text": "~5k Gift Ideas",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad65d222-5700-48b5-abb9-a78da2328482",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.23,
        "y": 0.89
      },
      "kind": "paragraph",
      "text": "Browse by Recipient / Interest",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "240bca97-d0cb-486f-a465-10d676b583d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.78,
        "y": 0.89
      },
      "kind": "paragraph",
      "text": "Launched physical gift cards",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3219e2e4-357f-47d9-92ae-c5fcc8487365",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.07,
        "y": 0.89
      },
      "kind": "paragraph",
      "text": "Browse by Occasion",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b3c244d-4c25-422e-8e19-ce97ccae84a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.53,
        "y": 0.89
      },
      "kind": "paragraph",
      "text": "Purchase / ship physical gifts cards directly from Etsy",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83ca60a3-9a69-4631-b0f4-7a8aa7dc1c1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Investments to make Etsy the shopping destination for gifts this holiday season...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bda9bba-b1eb-47f5-9fac-6b08244b48ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.45,
        "x": 0.52,
        "y": 0.06
      },
      "kind": "title",
      "text": "...including expanded digital & physical gift card experience to bolster offerings for last-minute gifting",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afee9dc9-1d97-4dd7-9d93-b91a3fe39bc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "981cb78d-e5b9-42da-a537-e34f8b84db45",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases Etsy's progress in improving customer experiences and driving growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}