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  "documentTitle": "DraftKings | Results Presentation Deck | 15 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
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  "presentationDate": "2024-11-01 00:00:00",
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  "notes": "Includes definitions and methodology for key performance indicators.",
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      "text": "Monthly Unique Payers (\"MUPs\")\nWe define MUPs as the number of unique paid users per month who had one or more real-money, paid engagements across one or more of our Sportsbook, iGaming, DFS, or other consumer product offerings via our technology. For reported periods longer than one month, we average the MUPs for the months in the reported period.\nMUPs is a key indicator of the scale of our online gaming user base and awareness of our brand.\nWe believe that year-over-year growth in MUPs is generally indicative of the long-term revenue growth potential of our online gaming product offerings, although MUPs in individual periods may be less indicative of our longer-term expectations.",
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      "text": "Average Revenue per MUP (\"ARPMUP\")\nWe define and calculate ARPMUP as the average monthly revenue, excluding revenue from gaming software services, for a reporting period, divided by the average number of MUPs for the same period.\nARPMUP represents our ability to drive usage and monetization of our product offerings.\nWe use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends.",
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      "kind": "paragraph",
      "text": "Key Performance Indicators Millions; Dollars",
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      "text": "(1) Excluding the impact of DraftKings' acquisition of Jackpocket, average monthly unique payers (\"MUPs\") increased 27% year-over-year to 2.9 million and average revenue per MUP (\"ARPMUP\") increased 8% year-over-year to $122 in the third quarter of 2024.",
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      "kind": "table",
      "text": "Three months ended September 30, 2024(1) 2023 Average Monthly Unique Payers (\"MUPs\") (in millions) 3.6 2.3 Average Revenue per MUP (\"ARPMUP\") (in whole dollars) $103 $114",
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      "kind": "title",
      "text": "DraftKings KPI Comparison",
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