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  "documentTitle": "Starboard Value | Activist Presentation Deck | 71 slides",
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  "presentationDate": "2024-10-01 00:00:00",
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  "notes": "The chart uses a dual-axis style (bar for absolute spend, line for % of sales) to demonstrate growth.",
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      "text": "We started the year with a 15% year-over-year increase. Remember, it was $300 million that we talked about. As we have seen the acceleration of initiatives take hold and we have seen the benefits of gross margin enhancement, now we feel more confident in investing 20% more instead of 15% more. So we added another $100 million that we are starting to deploy as of Q2 and going forward.",
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      "text": "Source: Public company transcript and filings. Quote bolded and underlined for emphasis. (1) Represents FY2023 spend plus an incremental $400 million per management commentary.",
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      "kind": "title",
      "text": "Kenvue’s Improved Focus and Resource Allocation Is Evidenced By Its Increasing Advertising Spend",
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